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: Enterprise Games: Using Game Mechanics to Build a Better Business
: Michael Hugos
: OReilly Media, Inc.
: 2012
: 215
: 18,68
: English

Games are playing a crucial role in many successful businessesnot just in PR and marketing, but as a model for designing business systems and workflows. In this book, Michael Hugos provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in todays real-time economy.

Its not about giving workers a smiley face for producing more widgets. Youll discover how game mechanicsparticularly popular multiplayer video gamesprovide field-tested best practices for engaging workers in creative and complex activities. With games, your company can shift from an outmoded top-down hierarchy to an agile network structure that promotes coordination over control.

Discover why industrial age business structures from the 20th century no longer work
Design real-time business collaboration systems, using massively multiplayer online game concepts
Make your in-house systems more agile with technologies such as social media, mobile devices, and cloud computing
Understand game dynamics: goals, rules, real-time feedback, and voluntary participation
Apply virtual worlds and 3-D animation to business intelligence and data analytics applications


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