Название: Machine Learning for Marketing: Essential Training (Видеокурс) Автор: Chris DallaVilla Издательство: Lynda Год: 2018 Видео: H264 MP4 AVC, 1280x720 Аудио: AAC 48000 KHz 2 Ch Продолжительность: 00:55:00 Размер: 213,5 mb Язык: English
Artificial intelligence and machine learning are changing the world. Computers can "learn" from data without being programmed and make automated, intelligent decisions. The technology is accessible to businesses large and small, and is making a major impact on the way companies conduct marketing. With machine learning, marketers can automate many tasks within the customer journey, including customer segmentation, personalization, and even pricing. This course helps those in technical, creative, and leadership roles understand how machine learning can revolutionize the way you sell to your B2B and B2C customers. Marketing consultant Chris DallaVilla shows how machine learning can be used in all aspects of marketing, from improving customer engagement to optimizing account-based marketing. He provides practical use cases that show the technology in action, and baseline information you can use to optimize all your campaigns.
Machine Learning For Dummies (+code) Название: Machine Learning For Dummies Автор: John Paul Mueller, Luca Massaron Издательство: For Dummies Год: 2016 ISBN: 9781119245773 Формат: pdf,...
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Machine Learning for Marketing: Essential Training (Видеокурс) 
