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Essentials of Marketing, 15th Edition: Essentials of Marketing, 15th Edition
: Perreault, Jr., William and Joseph Cannon
: McGraw-Hill Education
: 2016
: PDF
: 102,9
: / English

Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical how-to techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout.







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