Автор: Insley Robert Название: Communicating in Business Издательство: Kendall Hunt Publishing Год: 2013 Формат: PDF Размер: 86 Mb Страниц: 601 Язык: Английский
The number of ways organizational stakeholders communicate with each other is expanding rapidly as evidenced by the popularity of social network sites, blogging, and the never-ending introduction of mobile communication technologies. Robert G. Insley's Communicating in Business, set to be released this summer, gives the reader to tools to communicate effectively and efficiently in this ever-changing environment. Seamlessly fusing a book with accompanying website resources, Communicating in Business is a comprehensive, introductory business communication textbook that serves university, junior college, and community college students from a variety of disciplines. While written for business students and corporate/government personnel, the book is a practical, easy-to-read and comprehend, valuable resource to non-business majors who sense a need for some business training.