Автор: Stephen Statler Название: Beacon Technologies: The Hitchhiker's Guide to the Beacosystem Издательство: Apress Год: 2016 ISBN: 978-1484218884 Язык: English Формат: pdf Размер: 22 mb Страниц: 462
Learn the key standards―iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon―and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.
Solutions architects of all types―venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers―will learn about the following from reading Beacon Technologies.
Foreword About the Author About the Contributors About the Technical Reviewer Acknowledgments
Preface Chapter 1: Introduction Chapter 2: Orientation Chapter 3: Digital Convergence Chapter 4: Beacosystem Framework Chapter 5: Standards Chapter 6: Chipsets: Understanding the Main Building Block in a Beacon Chapter 7: Choosing the Right Beacon Chapter 8: Beacon Deployment Considerations: The 10 Ps Chapter 9: Designing with Management in Mind Chapter 10: Designing an Analytics Architecture to Leverage Proximity Data Chapter 11: Designing with Privacy in Mind Chapter 12: Orchestration: Making Beacons Behave More Intelligently Chapter 13: Understanding Beacon Networks Chapter 14: A Programmatic Advertising Primer Chapter 15: Understanding the Integration of Mobile, Beacons, and Out-of-Home Media Chapter 16: Alternative Technologies to Bluetooth Beacons Chapter 17: Geofencing: Everything You Need to Know Chapter 18: Barcodes, QR Codes, NFC, and RFID Chapter 19: Augmenting Beacons with Cellular Network Technologies Chapter 20: Where Beacons Are Making a Difference Chapter 21: Using Beacons in Payments Chapter 22: The Future, Standards, and IP: Please Stop Killing Us