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: Experiment!: Website conversion rate optimization with A/B and multivariate testing
: Colin McFarland
: New Riders
: 2012
: PDF
: 10
: / English

Testing is a surefire way to dramatically improve your websites conversion rate and increase revenue. When you run experiments with changes to design or content, youll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.









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