Название: The SEO Blueprint: How to Get More Organic Traffic Right NOW Автор: Ryan Stewart, David Krevitt Издательство: Amazon.com Services LLC Год: 2020 Страниц: 277 Язык: английский Формат: pdf, epub Размер: 36.2 MB
Written by experienced SEO practitioners.
After 10 years of doing SEO for clients, Ryan Stewart's agency (WEBRIS) was acquired. The agency was an attractive asset because of their ability to deliver the highest quality SEO services across hundreds of websites and getting results every time. The key to maintaining quality while operating at scale is systems and processes. This book details the exact systems, tactics and templates used by Ryan's agency.
The book is built on the "5 Phases" approach to SEO:
Learning - analyzing the right data to formulate a concrete SEO strategy. Improving - focusing on "low hanging fruit" assets where we can turn around traffic quickly. Building - creating new content for a website to rank for new keywords. Promoting - building popularity to a website with links, shares and engagement. Evaluating - understanding progress and analyzing data to make improvements.
Each chapter breaks down the exact tactics to apply during each phase. Every aspect of SEO is covered, from project management to technical audits.
With The SEO Blueprint, you’re not just getting any old, regurgitated, done-a-million-times book on “search engine optimization” techniques. Heck no. I can personally vouch for this one. I’d describe Ryan and his team’s approach to search optimization as two-fold: first, he’s insanely thorough. I have mad respect for Ryan because he doesn’t treat SEO like 99.9% of the other SEO’ers out there. He goes all in. He’s not wimpy about it. He gets thorough, and he’s not afraid of digging deeper than the rest. And that’s what it takes, to put it simply. Secondly, Ryan’s a boss at those critical details that require strategic thinking. Doing it right matters to him. And not only right, smart. He’s strategic. His frameworks and methodology are gold. Use them. Read this book, highlight it, digest it, and use it.
In a world where Google is all about Expertise, Authoritativeness, Trust (EAT) in ranking websites and the content published on them, you aren’t going to chance on a quick hack anymore and win some massive placement and traffic inflation overnight. Winning online in search and with your readers doesn’t happen by using B.S. techniques and a superficial approach. Warning: if that’s you, it might be time to put this book on the shelf--there’s no quick hack for overnight success here. But if you are the reader in search of a long-term, evergreen approach to search engine optimization using strategic thinking and unique implementation methods that actually work, then you need to sit your butt down and read this book all the way through. Thank me later. Heck, your clients can even thank me later, if your implementation plan for these lessons goes beyond your website. Because that’s how far Ryan’s book and techniques will go. It will help you build your business, and that of your clients’, too.
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