Design for the Mind: Seven Psychological Principles of Persuasive DesignКНИГИ » WEB-СОЗИДАНИЕ
Автор: Victor S. Yocco Название: Design for the Mind: Seven Psychological Principles of Persuasive Design Издательство: Manning Publications Год: 2016 ISBN: 978-1617292958 Язык: English Формат: pdf Размер: 22,6 mb Страниц: 240
Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.
Design for the Mind: Seven Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and to apply the same principles to your own designs. This approachable book introduces the psychological principles, deconstructs each into easily digestible concepts, and then shows how you can apply them. The idea is to deepen your understanding of why people react in the ways they do. After reading the book, you'll be ready to make your work more psychologically friendly, engaging, and persuasive.