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 Название: Lets knit series NV80053
Год / месяц: 2009
Номер: NV80053
Формат: djvu
Размер: 12.6 Мб
Язык: японский
Журнал по вязанию крючком и на спицах женской одежды. | |
Разместил: 366887 29-08-2018, 23:43 | Комментарии: 0 | Подробнее
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Название: Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
Автор: Philip Graves
Издательство: Nicholas Brealey Publishing
Год: 2010
Формат: pdf
Страниц: 226
Размер: 1 MB
Язык: English
Market research is a myth. Philip Graves, one of the world's leading experts in consumer behaviour, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions.Consumer.ology exposes some of the most expensive examples of research-driven thinking clouding judgement, experience and evidence – from New Coke to General Motors, from Mattel to the Millennium Dome – and instances of success through ignoring market research, such as Baileys and Dr Who. It also shows organisations the tools they should be using if they want to understand their customers.Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behaviour. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy what we say we will, and how to understand consumers better than they do themselves. After reading Consumer.ology business leaders and politicians will never look at market research in the same way again.
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Разместил: mihail1000 29-08-2018, 23:43 | Комментарии: 0 | Подробнее
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Название: Damaged Life: The Crisis of the Modern Psyche (Critical Psychology)
Автор: Tod Sloan
Издательство: Routledge
Год: 1995
Формат: pdf
Страниц: 168
Размер: 2 MB
Язык: English
This text presents an analysis of modernity's impact on the psyche. Modernization has brought many material benefits, yet we are constantly told how unhappy we are: crime, divorce, suicide, depression and anxiety are rampant. How can this contradiction be reconciled? Tod Sloan develops an integrated theory of the self in society by combining perspectives on personality development and sociohistorical processes to explore our complex response to modernization. He discusses the implications of postmodern theory for psychology and proposes concrete responses to address the issue of mass emotional suffering. His book is aimed at those working within psychology and related disciplines such as sociology and social policy, as well as anyone seeking enlightenment about the predicament of the self in contemporary society. | |
Разместил: mihail1000 29-08-2018, 23:40 | Комментарии: 0 | Подробнее
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 Название: Собрание сочинений: Тт.1-5
Автор: Нансен, Фритьоф
Издательство: М-Л.: Изд-во Главсевморпути
Год: 1937-1940
Формат: pdf
Страниц: 401+481+424+461+661 с.: ил.
Размер: 1,09 Gb
Язык: Русский
Собрание сочинений знаменитого норвежского полярного исследователя Фритьофа Нансена (1861-1930) | |
Разместил: daromir 29-08-2018, 23:40 | Комментарии: 0 | Подробнее
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Автор: Александр Прозоров
Название: Ведун. Каменное сердце (Аудиокнига)
Озвучивают: Сергей Ларионов
Издательство: Аудиокнига своими руками
Жанр: Историческое фэнтези
Цикл: Ведун. Кн.13
Язык: Русский
Год: 2013
Формат: mp3
Битрейт аудио: 128 kbps
Размер: 718,4 mb
Продолжительность: 13:04:12
Тринадцатая книга из цикла произведений А. Прозорова "Ведун". В ней приключения главного героя происходят на Урале... | |
Разместил: daromir 29-08-2018, 23:39 | Комментарии: 0 | Подробнее
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Автор: Лежава Л. и Русаков Г.
Название: Памятник борцам пролетарской революции, погибшим в 1917-1921 гг. 3-е изд.
Издательство: М-Л.: Госиздат
Год: 1925
Язык: Русский
Формат: pdf
Размер: 333,0 mb
Страниц: 780
Биографии коммунистов, погибших в период революции и гражданской войны. | |
Разместил: daromir 29-08-2018, 23:38 | Комментарии: 0 | Подробнее
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Название: Psychology's Grand Theorists: How Personal Experiences Shaped Professional Ideas
Автор: Amy P. Demorest
Издательство: Psychology Press
Год: 2004
Формат: pdf
Страниц: 214
Размер: 3 MB
Язык: English
Psychology's Grand Theorists argues that the three schools in psychology that have been dominant historically--the psychodynamic, behavioral, and phenomenological--have resulted in large part from the personal experiences of their originators. Sigmund Freud, B.F. Skinner, and Carl Rogers each believed that he had discovered the truth about human nature, yet their truths are entirely different. This book explores how the lives of these men influenced the divergent theories they developed, through a close examination of letters, diaries, biographies, autobiographies, and professional writings. Uncovering the subjective sources of these theories, the book gives the reader a greater sense of intimacy with each man's ideas, and promotes critical inquiry into their scientific status. The book is written in an engaging style that will appeal to a wide range of readers. Intended as a supplement in courses on personality, clinical psychology, and/or the history of psychology, it will also be of interest to clinicians or counselors who use one or more of these theoretical models in their therapeutic work.
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Разместил: mihail1000 29-08-2018, 23:38 | Комментарии: 0 | Подробнее
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Название: Паломничество на Землю. Сборник американской фантастики (Аудиокнига)
Автор: Азимов Айзек, Саймак Клифорд, Гаррисон, Гарри и другие
Издательство: Нигде не купишь
Год: 2016
Формат: MP3
Битрейт аудио: 64 kbps
Время звучания: 14:15:34
Читает: Николай Козий
Размер: 303 mb
Язык: Русский
Прочитано по сборнику американской фантастики издания 1983 г. | |
Разместил: daromir 29-08-2018, 23:37 | Комментарии: 0 | Подробнее
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Название: Organizational Psychology: A Scientist-Practitioner Approach, 2nd edition
Автор: Steve M. Jex, Thomas W. Britt
Издательство: John Wiley & Sons
Год: 2008
Формат: pdf
Страниц: 648
Размер: 5 MB
Язык: English
Thorough and up-to-date coverage of both the science and practice of organizational psychologyThis Second Edition reflects the latest developments and research in the field using a scientist-practitioner model that expertly integrates multicultural and international issues as it addresses the most current knowledge and topics in the practice of organizational psychology.Beginning with a foundation of research methodology, this text examines the behavior of individuals in organizational settings and shows readers how psychological models can be used to improve employee morale, productivity, and quality of service. | |
Разместил: mihail1000 29-08-2018, 23:29 | Комментарии: 0 | Подробнее
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Название: Advanced Psychology: Health Psychology (Arnold Publication)
Автор: Mark Forshaw
Издательство: Hodder & Stoughton
Год: 2004
Формат: pdf
Страниц: 152
Размер: 3 MB
Язык: English
This textbook provides students and teachers with a comprehensive and accessible introduction to health psychology. Each chapter is followed by specimen questions written to help students test their comprehension. | |
Разместил: mihail1000 29-08-2018, 23:19 | Комментарии: 0 | Подробнее
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