Название: Strategic Innovative Marketing Автор: Androniki Kavoura and Damianos P. Sakas Издательство: Springer Год: 2016 Формат: PDF Размер: 11,6 Мб Язык: английский / English
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing.
The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes.
This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools.
Уважаемый посетитель, Вы зашли на сайт как незарегистрированный пользователь.
С этой публикацией часто скачивают:
Mondrian in Action Open source business analytics Название: Mondrian in Action Open source business analytics Автор: William D. Back, Nicholas Goodman, Julian Hyde Издательство: Manning Publications...
Tourism Marketing: A Strategic Approach Название: Tourism Marketing: A Strategic Approach Автор: Nilanjan Ray, Raj Kumar, Dilip Kumar Das Издательство: Apple Academic Press Год: 2018...
Account-Based Marketing For Dummies Название: Account-Based Marketing For Dummies Автор: Sangram Vajre Издательство: For Dummies Год: 2016 Формат: PDF Размер: 16 Мб Язык: английский /...
Навигация
Вход на сайт
Реклама
Strategic Innovative Marketing 
