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Название: Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)
Автор: Haugtvedt, Herr, Kardes
Издательство: Lawrence Erlbaum
Год: 2008
Формат: pdf
Страниц: 1280
Размер: 11 MB
Язык: English
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising. | |
Разместил: mihail1000 30-08-2018, 00:02 | Комментарии: 0 | Подробнее
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Название: Practice in a Second Language: Perspectives from Applied Linguistics and Cognitive Psychology (Cambridge Applied Linguistics)
Автор: Robert DeKeyser
Издательство: Cambridge
Год: 2007
Формат: pdf
Страниц: 336
Размер: 1 MB
Язык: English
Practice as a necessity for learning a second language has been a tacit assumption among language teachers for quite some time; however, the concept has not been widely considered from a theoretical perspective until now. This volume of twelve original articles focuses on the topic, with attention to the four skill areas of reading, writing, listening and speaking. The contributors explore a number of questions including what kind of practice is most effective, in what contexts, and for what kinds of learners. This text will serve as a valuable resource and reference for second-language educators and researchers alike. | |
Разместил: mihail1000 30-08-2018, 00:00 | Комментарии: 0 | Подробнее
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Название: Physical Illness and Depression in Older Adults - A Handbook of Theory, Research, and Practice (The Plenum Series In Social Clinical Psychology) (The Springer Series in Social Clinical Psychology)
Автор: Gail M. Williamson, David R. Shaffer, Patricia A. Parmelee
Издательство: Kluwer Academic
Год: 2000
Формат: pdf
Страниц: 344
Размер: 2 MB
Язык: English
With people living longer, often with chronic illnesses and disabilities, it is becoming increasingly important to understand how depression, disability, and physical illnesses are interrelated, the mechanisms underlying these interrelationships, and their implications for diagnosis and treatment. This volume synthesizes a carefully selected portion of the knowledge about physical illness and depression that has emerged during the past twenty years. | |
Разместил: mihail1000 29-08-2018, 23:56 | Комментарии: 1 | Подробнее
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Название: James Dobson's Gospel of Self-Esteem & Psychology
Автор: Martin Bobgan, Deidre Bobgan
Издательство: EastGate Publishers
Год: 1998
Формат: pdf
Страниц: 243
Размер: 553 kB
Язык: English
The Bobgans discuss James Dobson's commitment to psychology and show that many of his specific teachings originated from secular psychological theorists. Since one of Dobson's basic assumptions and extensive teaching has to do with self-esteem, the Bobgans present the scientific research regarding self-esteem and discuss the results of the California Task Force on Self-Esteem. However, more important for Christians, the Bobgans examine what the Bible says about esteeming and loving self. Other topics discussed are psychological needs, morals, acceptance, and forgiveness. | |
Разместил: mihail1000 29-08-2018, 23:54 | Комментарии: 1 | Подробнее
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Название: Scientific Jury Selection (Law and Public Policy: Psychology and the Social Sciences)
Автор: Joel D. Lieberman, Bruce D. Sales
Издательство: Amer Psychological Assn
Год: 2006
Формат: pdf
Страниц: 261
Размер: 15 MB
Язык: English
The authors provide a thorough review of the most common techniques used to select jurors, and a critical evaluation of the ultimate effectiveness of these methods. This critique is based upon an examination of the social science literature. Psychologists and other social scientists as well as practicing trial consultants who read the book should gain a better understanding of the current state of research relevant to scientific jury selection, and areas where new research needs to be conducted to advance the field. Attorneys who read the book should be better able to decide whether or not to hire consultants to assist in future litigation, and if so, what types of services these consultants should provide. | |
Разместил: mihail1000 29-08-2018, 23:52 | Комментарии: 1 | Подробнее
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Название: Music that works: Contributions of biology, neurophysiology, psychology, sociology, medicine and musicology
Автор: Roland Haas, Vera Brandes
Издательство: Springer
Год: 2009
Формат: pdf
Страниц: 349
Размер: 6 MB
Язык: English
Many different disciplines are analyzing the impact of music today. How and why this ancient cultural asset molds, empowers and makes use of us can only become apparent in a synopsis and exchange involving scientific research. With this perspective as its foundation, the conference "Mozart and Science" extended invitations to the first interdisciplinary and international dialogue between the social and physical sciences about the effects of music. This book is based on the results of that congress. It contains contributions penned by leading scientists from around the world belonging to diverse music science disciplines and in particular covers psycho-physiological, neuro-developmental and cognitive aspects associated with the experience of music. Additional essays provide insights into research conducted about how music is applied in therapy and medicine.
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Разместил: mihail1000 29-08-2018, 23:49 | Комментарии: 0 | Подробнее
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Название: States of Consciousness: Models for Psychology and Psychotherapy (Emotions, Personality, and Psychotherapy)
Автор: Andrzej Kokoszka
Издательство: Springer
Год: 2006
Формат: pdf
Страниц: 288
Размер: 2 MB
Язык: English
States of Consciousness expands on the pioneering work of J.H. Jackson, offering contemporary models for studying consciousness in both pathology and normal altered states, including relaxation, sleep, meditation, and hypnosis. The author clarifies distinctions between the neuroscientific and psychiatric components of consciousness; at the same time, his theories are rooted firmly in the biopsychosocial approach. The book’s scope and the author’s attention to detail make it a work of great versatility.
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Разместил: mihail1000 29-08-2018, 23:47 | Комментарии: 0 | Подробнее
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Название: Climate, Affluence, and Culture (Culture and Psychology)
Автор: Evert Van de Vliert
Издательство: Cambridge University Press
Год: 2008
Формат: pdf
Страниц: 264
Размер: 2 MB
Язык: English
Everyone, everyday, everywhere has to cope with climatic cold or heat to satisfy survival needs, using money. This point of departure led to a decade of innovative research on the basis of the tenet that climate and affluence influence each other's impact on culture. Evert Van de Vliert discovered survival cultures in poor countries with demanding cold or hot climates, self-expression cultures in rich countries with demanding cold or hot climates, and easygoing cultures in poor and rich countries with temperate climates. These findings have implications for the cultural consequences of global warming and local poverty. Climate protection and poverty reduction are used in combination to sketch four scenarios for shaping cultures, from which the world community has to make a principal and principled choice soon. | |
Разместил: mihail1000 29-08-2018, 23:45 | Комментарии: 1 | Подробнее
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Название: Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
Автор: Philip Graves
Издательство: Nicholas Brealey Publishing
Год: 2010
Формат: pdf
Страниц: 226
Размер: 1 MB
Язык: English
Market research is a myth. Philip Graves, one of the world's leading experts in consumer behaviour, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions.Consumer.ology exposes some of the most expensive examples of research-driven thinking clouding judgement, experience and evidence – from New Coke to General Motors, from Mattel to the Millennium Dome – and instances of success through ignoring market research, such as Baileys and Dr Who. It also shows organisations the tools they should be using if they want to understand their customers.Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behaviour. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy what we say we will, and how to understand consumers better than they do themselves. After reading Consumer.ology business leaders and politicians will never look at market research in the same way again.
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Разместил: mihail1000 29-08-2018, 23:43 | Комментарии: 0 | Подробнее
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Название: Damaged Life: The Crisis of the Modern Psyche (Critical Psychology)
Автор: Tod Sloan
Издательство: Routledge
Год: 1995
Формат: pdf
Страниц: 168
Размер: 2 MB
Язык: English
This text presents an analysis of modernity's impact on the psyche. Modernization has brought many material benefits, yet we are constantly told how unhappy we are: crime, divorce, suicide, depression and anxiety are rampant. How can this contradiction be reconciled? Tod Sloan develops an integrated theory of the self in society by combining perspectives on personality development and sociohistorical processes to explore our complex response to modernization. He discusses the implications of postmodern theory for psychology and proposes concrete responses to address the issue of mass emotional suffering. His book is aimed at those working within psychology and related disciplines such as sociology and social policy, as well as anyone seeking enlightenment about the predicament of the self in contemporary society. | |
Разместил: mihail1000 29-08-2018, 23:40 | Комментарии: 0 | Подробнее
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