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Marketing Management, 15th Edition: Marketing Management
: Philip T. Kotler and Kevin Lane Keller
: Pearson
: 2015
: PDF
: 40,1
: / English

The world of marketing is changing everydayand in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todays marketing theory and practice.

The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.








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