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: E-Commerce 2017 (13th Edition)
: Kenneth C. Laudon and Carol Guercio Traver
: Pearson
: 2017
: PDF
: 13
: / English

Laudons E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.

In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in todays tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.









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