Strategies for e-Business: Creating Value Through Electronic & Mobile Commerce Concepts & Cases, 3rd editionКНИГИ » БИЗНЕС И ЭКОНОМИКА
Название: Strategies for e-Business: Creating Value Through Electronic & Mobile Commerce Concepts & Cases, 3rd edition Автор: Jelassi Tawfik Издательство: Trans-Atlantic Publications Год: 2014 Формат: PDF Размер: 13 Мб Язык: английский / English
Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
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Strategies for e-Business: Creating Value Through Electronic & Mobile Commerce Concepts & Cases, 3rd edition 
