Автор: Mike McKeever Название: How to Write a Business Plan, 13th Edition Издательство: NOLO Год: 2016 Серия: How to Write a Business Plan ISBN: 9781413323191 / 1413323197 Язык: English Формат: epub, pdf Размер: 10,4 mb Страниц: 344
You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs?from small service businesses and retailers to large manufacturing firms?write winning plans and get needed financing.
This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to:
– figure out if your business idea will make money – determine and forecast cash flow – create profit and loss forecasts – prepare marketing and personnel plans – find potential sources of financing, and – present your well-organized plan to lenders and other backers.
The 13th edition is updated to reflect best practices for raising money (from SBA loans to equity crowdfunding).
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