Название: The Creative Economy: How People Make Money from Ideas Автор: John Howkins Издательство: Penguin Год: 2013 Формат: AZW3, EPUB, PDF Размер: 3 Мб Язык: английский / English
Creativity is the fastest growing business in the world. Companies are hungry for people with ideas—and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age.
His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents, and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent, and recycle. Know when to break the rules. Whether in film or fashion, software, or stories, by turning ideas into assets anyone can make creativity pay.
Dinosaurs under the Aurora Название:Dinosaurs under the Aurora Автор: by Roland A. Gangloff Издательство: Indiana University Press Год: 2012 Формат: PDF Страниц: 198 Размер:...
The Creativity Code: The Power of Visual Thinking Название: The Creativity Code: The Power of Visual Thinking Автор: Gore Alex Год: 2016 Страниц: 180 Формат: EPUB, AZW3 Размер: 13 Mb Язык: English ...
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The Creative Economy: How People Make Money from Ideas 
