The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company ValueКНИГИ » БИЗНЕС И ЭКОНОМИКА
Название: The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Автор: Thomas Barta, Patrick Barwise Издательство: McGraw-Hill Education Год: 2016 ISBN: 9781259834721 Формат: pdf (conv) Страниц: 240 Размер: 6 mb Язык: English
Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to:
• MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.
• MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.
• MOBILIZE YOUR TEAM: Build and align a winning marketing team.
• MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.
By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age.
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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value 
