Negotiating Values in the Creative Industries: Fairs, Festivals and Competitive EventsКНИГИ » БИЗНЕС И ЭКОНОМИКА
Название: Negotiating Values in the Creative Industries: Fairs, Festivals and Competitive Events Автор: Brian Moeran and Jesper Strandgaard Pedersen Издательство: Cambridge University Press Год: 2012 Формат: PDF Размер: 3 Мб Язык: английский / English
Fairs, festivals and competitive events play a crucial role in the creative industries; yet their significance has been largely overlooked. This book explores the role of such events through a series of studies that include some of the most iconic fairs and festivals in the world. It brings together a team of distinguished scholars to examine art fairs, biennales, auctions, book fairs, television programming markets, film festivals, animation film festivals, country music festivals, fashion weeks, wine classifications and wine tasting events.
This diverse set of studies shows that such events serve a variety of purposes: as field-configuring events (FCEs), as a way of ritualising industry practices and as 'tournaments of values' where participants negotiate different cultural values to resolve economic issues. Suitable for academics and practitioners, this book presents a fascinating new perspective on the role and importance of fairs, festivals and competitive events in the creative industries.
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Negotiating Values in the Creative Industries: Fairs, Festivals and Competitive Events 
