The Laws of Brand Storytelling. Win And Keep Your Customers’ Hearts and MindsКНИГИ » БИЗНЕС И ЭКОНОМИКА
Название: The Laws of Brand Storytelling. Win And Keep Your Customers’ Hearts and Minds Автор: Ekaterina Walter; Jessica Gioglio Издательство: McGraw-Hill Education Год: 2018 Формат: epub Страниц: 223 Для сайта:Mirknig.su Размер: 31,59 МБ Язык: english
From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty. We have been sharing stories from the beginning of human civilization?for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action.
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The Laws of Brand Storytelling. Win And Keep Your Customers’ Hearts and Minds 
