Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire

Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire КНИГИ » БИЗНЕС И ЭКОНОМИКА

Название: Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Автор: Kevin Goldman
Издательство: Simon & Schuster
Год: 2018
Формат: EPUB
Размер: 16 Мб
Язык: английский / English

Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world – Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.

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