Packaging the Brand: The Relationship Between Packaging Design and Brand IdentityКНИГИ » БИЗНЕС И ЭКОНОМИКА
Название: Packaging the Brand: The Relationship Between Packaging Design and Brand Identity Автор: Gavin Ambrose and Paul Harris Издательство: AVA Publishing Год: 2011 Формат: PDF Размер: 27 Мб Язык: английский / English
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
The Big Book of Packaging Название: The Big Book of Packaging Автор: Will Burke and Lisa Baer Издательство: Harper Design Год: 2011 Формат: EPUB Размер: 88 Мб Язык:...
Paper and Paperboard Packaging Technology Название: Paper and Paperboard Packaging Technology Автор: Mark J. Kirwan Издательство: Wiley-Blackwell Год: 2005 Формат: PDF Размер: 4 Мб Язык:...
Навигация
Вход на сайт
Реклама
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity 
