Название: Deep Data Analytics for New Product Development Автор: Walter R. Paczkowski Издательство: Routledge Год: 2020 Формат: true pdf/epub Страниц: 286 Размер: 21.4 Mb Язык: English
This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole. This book is recommended reading for analysts involved in new product development. Readers with an analytical bent or who want to develop analytical expertise would also greatly benefit from reading this book, as well as students in business programs.
Big Data Analytics - Methods and Applications Название: Big Data Analytics: Methods and Applications Автор: Jovan Pehcevski Издательство: Arcler Press ISBN: 1773615041 Год: 2018 (2019 Edition)...
Big Data and Visual Analytics Автор: Sang C. Suh, Thomas Anthony Название: Big Data and Visual Analytics Издательство: Springer Год: 2018 ISBN: 9783319639154 Язык: English Формат:...
Marketing Data Science Название: Marketing Data Science Автор: Thomas W. Miller Издательство: Pearson FT Press Год: 2015 Формат: EPUB Размер: 28 Мб Язык: английский /...
Информация
Посетители, находящиеся в группе Гости, не могут оставлять комментарии к данной публикации.
Навигация
Вход на сайт
Реклама
Deep Data Analytics for New Product Development 
