Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 3 Volume SetКНИГИ » БИЗНЕС И ЭКОНОМИКА
Название: Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 3 Volume Set Автор: Information Resources Management Association Издательство: IGI Global Год: 2017 Страниц: 1849 Размер: 47.83 МБ Формат: PDF Язык: English
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Topics Covered The many academic areas covered in this publication include, but are not limited to: Brand Equity Brand Identity Crowdsourcing Customer Retention Digital Metrics Global Advertising New Media Product Development Social Media
Digital Branding, 2nd Edition Название: Digital Branding, 2nd Edition Автор: Daniel Rowles Издательство: Kogan Page Год: 2017 Формат: PDF Размер: 3 Мб Язык: английский / English ...
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Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 3 Volume Set 
