What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral EconomicsКНИГИ » БИЗНЕС И ЭКОНОМИКА
Название: What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics Автор: Melina Palmer Издательство: Mango Год: 2021 Формат: ePUB Страниц: 300 Для сайта:Mirknig.su Размер: 10 mb Язык: English
What Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy?and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more efffective leader.
Behavioral economics is the marketing research future of brands and business. What Your Customer Wants (And Can’t Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.
Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.
Mathematics for Finance, Business and Economics Название: Mathematics for Finance, Business and Economics Автор: Irenee Dondjio, Wouter Krasser Издательство: Routledge Год: 2019 Страниц: 211...
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What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics 
