The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business

The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business КНИГИ » БИЗНЕС И ЭКОНОМИКА

Название: The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
Автор: Rajagopal
Издательство: Business Expert Press
Год: 2021
Формат: ePUB, AZW3, PDF
Страниц: 233
Для сайта: Mirknig.su
Размер: 10 mb
Язык: English

This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies.

The design-to-market concept has been critically examined for customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.

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