An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.
Key features
Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you've learnt to real-world scenarios. "?Ethical Insight' boxes provide a reflective and challenging look at social issues and the negative side of marketing. "?Digital Tool' boxes introduce professional tools, such as "?Spot the Troll', Hootsuite and Padlet. The "?Smartphone Sixty Seconds' feature provides super-quick online activities using needing only your phone. Includes a new "?Journal of Note' feature in each chapter, to direct you to a key source of further reading.
Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor's Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Digital Marketing For Dummies, 2nd Edition Название: Digital Marketing For Dummies, 2nd Edition Автор: Ryan Deiss, Russ Henneberry Издательство: Wiley Год: 2020 Страниц: 368 Язык:...
Digital Marketing All-In-One For Dummies Название: Digital Marketing All-In-One For Dummies Автор: Stephanie Diamond Издательство: John Wiley & Sons Год: 2019 Формат: PDF Страниц: 819...
Digital Branding, 2nd Edition Название: Digital Branding, 2nd Edition Автор: Daniel Rowles Издательство: Kogan Page Год: 2017 Формат: PDF Размер: 3 Мб Язык: английский / English ...
The Ultimate Web Marketing Guide Название: The Ultimate Web Marketing Guide Автор: Michael Miller Издательство: Que Publishing Год: 2010 ISBN: 9780789741004 Формат: pdf Страниц: 640...
Digital Marketing (6th Edition) Название: Digital Marketing (6th Edition) Автор: Dave Chaffey and Fiona Ellis-Chadwick Издательство: Pearson Год: 2016 Формат: PDF Размер: 15 Мб ...
Информация
Посетители, находящиеся в группе Гости, не могут оставлять комментарии к данной публикации.
Навигация
Вход на сайт
Реклама
Digital Marketing: Strategic Planning & Integration, 2nd Edition 
