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 Название: Fundamentals of Marketing
Автор: Paul Baines and Chris Fill
Издательство: Oxford University Press
Год: 2017
Формат: EPUB
Размер: 7 Мб
Язык: английский / English
Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? | |
Разместил: black 19-08-2019, 13:43 | Комментарии: 0 | Подробнее
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 Название: Breakout Nations: In Pursuit of the Next Economic Miracles
Автор: Ruchir Sharma
Издательство: W. W. Norton & Company
Год: 2013
Формат: EPUB
Размер: 5 Мб
Язык: английский / English
International Bestseller
One of Foreign Policy's "21 Books to Read in 2012"
A Publishers Weekly Top 10 Business Book
“The best book on global economic trends I’ve read in a while.”?Fareed Zakaria, CNN GPS
To identify the economic stars of the future we should abandon the habit of extrapolating from the recent past and lumping wildly diverse countries together. We need to remember that sustained economic success is a rare phenomenon. After years of rapid growth, the most celebrated emerging markets?Brazil, Russia, India, and China?are about to slow down. | |
Разместил: black 19-08-2019, 13:21 | Комментарии: 0 | Подробнее
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 Название: SMACing the Bank
Автор: Balaji Raghunathan and Rajashekara Maiya
Издательство: Auerbach Publications
Год: 2017
Формат: PDF
Размер: 5 Мб
Язык: английский / English
The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack where each function enables another to maximize its effect. This is the new enterprise IT model delivering an organization that is more connective, collaborative, real time and productive. This book provides a comprehensive view of how SMAC Technologies are impacting the entire banking "eco-system" as well as the key stakeholders, namely customers, employees and partners. | |
Разместил: black 19-08-2019, 12:56 | Комментарии: 0 | Подробнее
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 Название: ISO 9001 Quality Management Systems
Автор: Dhanasekharan Natarajan
Издательство: Springer
Год: 2017
Формат: PDF
Размер: 3 Мб
Язык: английский / English
This book explains the requirements of ISO 9001 for establishing quality management system (QMS) for an organization. The requirements are illustrated with examples from industries for understanding the requirements and preparing the documents of QMS with high clarity. Methods of integrating ISO 9001 requirements with enterprise resource planning (ERP) software are presented. The software integrated approach enables process owners to focus on their core tasks of achieving the planned outputs of processes and the software generates quality records automatically. | |
Разместил: black 19-08-2019, 12:26 | Комментарии: 0 | Подробнее
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 Название: IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy
Автор: Bruce Sinclair
Издательство: McGraw-Hill Education
Год: 2017
Формат: EPUB
Размер: 6 Мб
Язык: английский / English
Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do?and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver?it’s where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust. | |
Разместил: black 19-08-2019, 12:21 | Комментарии: 0 | Подробнее
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 Название: Trust, Privacy and Security in Digital Business: 16th International Conference, TrustBus 2019
Автор: Stefanos Gritzalis, Edgar R. Weippl
Издательство: Springer
Год: 2019
Формат: PDF
Размер: 10 Мб
Язык: английский / English
This book constitutes the refereed proceedings of the 16th International Conference on Trust, Privacy and Security in Digital Business, TrustBus 2019, held in Linz, Austria, in August 2019 in conjunction with DEXA 2019. The 11 full papers presented were carefully reviewed and selected from 24 submissions. The papers are organized in the following topical sections: privacy; and audit, compliance and threat intelligence. | |
Разместил: black 19-08-2019, 11:17 | Комментарии: 0 | Подробнее
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 Название: Раскрутка на YouTube. С нуля до первых денег, просмотров и подписчиков
Автор: Стас Быков
Язык: русский
Издательство: АСТ
Год: 2019
Страниц: 300 стр. 263 иллюстрации
Формат: rtf
Размер: 16,9 Мб
Книга известного видеоблогера Стаса Быкова поможет любому человеку, вне зависимости от возраста и профессии, создать свой канал на YouTube. Следуя его советам, вы сможете самостоятельно оформить и наполнить канал информацией, научитесь создавать видеоролики и грамотно загружать их на канал, узнаете, как набрать первые просмотры и подписчиков, и в итоге заработать реальные деньги в Интернете.
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Разместил: PRESSI 19-08-2019, 07:55 | Комментарии: 0 | Подробнее
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 Название: Inclusive Fintech: Blockchain, Cryptocurrency And Ico
Автор: David Kuo Chuen Lee, Linda Low
Издательство: World Scientific Publishing
Год: 2018
Формат: PDF
Размер: 62 Мб
Язык: английский / English
Cryptocurrency market has been growing fast since its emergence in recent years. Moreover, digital finance has forged the convergence of profit motives with social objectives creating a class of large FinTech companies. In addition, the underlying technology innovation may be applied to a wide range of industries, not limited to financial sector. Yet, few researches have been done to study these phenomena. Hence, it is the task of this book to shed light on the introduction and trends in FinTech, blockchain and token sales. | |
Разместил: black 18-08-2019, 18:54 | Комментарии: 0 | Подробнее
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 Название: Digital Marketing (6th Edition)
Автор: Dave Chaffey and Fiona Ellis-Chadwick
Издательство: Pearson
Год: 2016
Формат: PDF
Размер: 15 Мб
Язык: английский / English
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.' | |
Разместил: black 17-08-2019, 19:36 | Комментарии: 0 | Подробнее
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 Название: Исследование действием
Автор: Билл Торберт
Язык: русский
Издательство: Манн, Иванов и Фербер (МИФ)
Год: 2019
Страниц: 350 стр. 22 иллюстрации
Формат: pdf
Размер: 10,1 Мб
Мы все регулярно наблюдаем в своей жизни и в жизни компаний драматические зазоры: между результатами, которые мы были намерены получить, и реальными итогами; между тем, какие отношения мы хотим построить, и тем, что реально происходит в нашей жизни; между изначальными стратегиями развития и тем, чего мы достигаем на самом деле.
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Разместил: PRESSI 16-08-2019, 12:28 | Комментарии: 0 | Подробнее
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