Название:Little Book of Big Packaging Ideas Издательство: Rockport Publishers Автор: Catharine Fishel , Stacey King Gordon Год: 2007 Количество страниц:352 Язык: English Формат:HQ PDF + OCR Размер:141 Mb A volume "packed" with insight and ideas
The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets.
What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format
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Little Book of Big Promotions Название: Little Book of Big Promotions Автор: Lisa Cyr and Lisa Hickey Издательство: Rockport Publishers Год: 2007 Формат: PDF Размер: 104 Мб Язык:...
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Little Book of Big Packaging Ideas 
