How To Build Your Author Platform: The Definitive Guide For BeginnersКНИГИ » НАУКА И УЧЕБА
Название: How To Build Your Author Platform: The Definitive Guide For Beginners Автор: Paul Teague Издательство: CreateSpace Independent Publishing Platform Год: 2015 Формат: EPUB, PDF Страниц: 566 Размер: 34,2 Mb Язык: English
Why Do Writers Need An Author Platform? All writers need an author platform, but creating one can be expensive, confusing and time consuming! Your author platform should include, at the very least, a blog or website and some key social media channels. But where do you begin if web work is completely new to you or if you're running on a very low budget? These days all publishers expect you to have a ready-made author platform, it's proof that there is an audience hungry to read your books. If you're a self-published, you'll already know that your author platform is your primary marketing vehicle, without it your books are unlikely to find many readers.
How Will This Book Help?
Social and digital marketer Paul Teague has written this comprehensive guide specifically for all authors who need to get their author platform set up quickly, cheaply and without a lot of geeky and confusing technical language.
Paul cuts straight to the chase, telling you exactly what you need to get set up and how to do it.
Not only does he explain why you need to do certain key activities, in clear, step-by-step screenshots he also shows you exactly how.
What's In The Book?
In this detailed guide, author Paul Teague explains to build your essential author platform using:
Wordpress Facebook Twitter Email Marketing
For each topic he'll guide you through every step required to set up the platform components, using mainly free resources (though note, it's always recommended that you use paid hosting services for your blog or website).
By following the information in this book, you will be able to set up each element of your own author platform and soon be able to release the massive marketing power that comes from knowing how to do things correctly online.
How To Build Your Author Platform is the ultimate guide to creating and running your own author platform, it's packed with information, hints, tips and recommendations targeted at all authors, whether traditionally or self-published.
About The Author
Paul Teague is a former broadcaster and journalist with the BBC, but the latter part of his career led him into websites and the wonderful world of online.
With his team, he built and managed a new BBC web site and won two international web awards, a Webby in 2006 and a W3 award in 2009.
He left the BBC in 2010 to pursue his own interests, launching numerous digital products, a successful Facebook software and training hundreds of webinar attendees across the globe via coaching sessions and online membership groups.
These days he is concentrating on writing activities, though he also does a lot of coaching work with businesses, teaching them about Wordpress, Facebook, LinkedIn, Google+, Twitter
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How To Build Your Author Platform: The Definitive Guide For Beginners 
