 Название: UX Design 2020 For Beginners to Pro: A No-Fluff Beginners Guide to User Experience and Usability Research
Автор: Carl Jones
Издательство: Amazon.com Services LLC
Год: 2020
Язык: английский
Формат: pdf, azw3, epub
Размер: 10.1 MB
Don’t Start UX Design without going through this handbook.
This book is a complete guide to UX design for beginners. It is very suitable for UX project management, you learn the essential methods of each step (strategy, discovery, ideation, iteration). The book develops techniques and concepts to know: research techniques, sorting cards, personas, experience maps, brainstorming, tests.
The book is clear and well organized. The main concepts are discussed: Design Thinking, UX in the agile organization, Design Sprint, etc. by mobilizing cognitive sciences, emotions, illustrations, UX strategy, and support for digital transformation.
For the junior profiles, the book allows to pose all the basic concepts of the profession. For senior profiles, it perfectly synthesizes concepts that are sometimes difficult to explain, which allows us to perfect our argument to evangelize UX in companies.
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UX Design 2020 For Beginners to Pro: A No-Fluff Beginners Guide to User Experience and Usability Research 
