Customer Experience: Future Trends and InsightsКНИГИ » ПСИХОЛОГИЯ
Название: Customer Experience: Future Trends and Insights Автор: C. Shaw and Q. Dibeehi Издательство: Palgrave Macmillan Год: 2010 Формат: PDF Размер: 2 Мб Язык: английский / English
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
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