Название: Social Psychology of Consumer Behavior Автор: Michaela Wanke Издательство: Psychology Press Год: 2008 Формат: pdf Страниц: 408 Размер: 7 MB Язык: English
The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective.The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research.The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.
The Social Psychology of Exercise and Sport Название: The Social Psychology of Exercise and Sport Автор: Martin Hagger, Nikos Chatzisarantis Издательство: Open University Press Год: 2005...
The Social Psychology of the Classroom Название: The Social Psychology of the Classroom Автор: Elisha Babad Издательство: Routledge Год: 2009 Формат: pdf Страниц: 276 Размер: 2 MB Язык:...
Disappearance social in american social psychology Название: Disappearance social in american social psychology Автор: John D. Greenwood Издательство: Cambridge University Press Год: 2003 Формат: pdf...
Handbook of Consumer Psychology Название: Handbook of Consumer Psychology Автор: Haugtvedt C.P., Herr P.M., Kardes F.R. Издательство: Lawrence Erlbaum Год: 2008 Формат: pdf Страниц:...
The Routledge companion to consumer behavior Название: The Routledge companion to consumer behavior Автор: Lowrey, Tina M.; Solomon, Michael R. Издательство: Routledge Год: 2018 Формат: pdf...
Информация
Посетители, находящиеся в группе Гости, не могут оставлять комментарии к данной публикации.
Навигация
Вход на сайт
Реклама
Social Psychology of Consumer Behavior 
