Integrated Advertising, Promotion, and Marketing Communications, 8th Global EditionКНИГИ » БИЗНЕС И ЭКОНОМИКА
Название: Integrated Advertising, Promotion, and Marketing Communications, 8th Global Edition Автор: Kenneth E. Clow, Donald E. Baack Издательство: Pearson Год: 2018 ISBN: 9781292222691 Формат: pdf Страниц: 509 Размер: 65,9 mb Язык: English
This volume champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-?life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers.
E-marketing, 7th Edition Название: E-marketing, 7th Edition Автор: Judy Strauss, Raymond D. Frost Издательство: Routledge Год: 2013 ISBN: 9780132953443 Формат: pdf Страниц:...
Global Marketing, 7th Edition Название: Global Marketing, 7th Edition Автор: Svend Hollensen Издательство: Pearson Год: 2016 ISBN: 9781292100111 Формат: pdf Страниц: 872 Размер:...
Marketing Communications: A European Perspective Название: Marketing Communications: A European Perspective Автор: Patrick De Pelsmacker, Maggie Geuens, Издательство: Pearson Год: 2013 ISBN:...
The Ultimate Web Marketing Guide Название: The Ultimate Web Marketing Guide Автор: Michael Miller Издательство: Que Publishing Год: 2010 ISBN: 9780789741004 Формат: pdf Страниц: 640...
Навигация
Вход на сайт
Реклама
Integrated Advertising, Promotion, and Marketing Communications, 8th Global Edition 
