The Routledge Companion to Media Education, Copyright, and Fair UseКНИГИ » НАУКА И УЧЕБА
Название: Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations Автор: John DiMarco Издательство: Wiley-Blackwell Год: 2017 Формат: PDF Размер: 80 Мб Язык: английский / English
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
Writing and Editing for Digital Media Название: Writing and Editing for Digital Media Автор: Brian Carroll Издательство: Routledge Год: 2017 ISBN: 9781138636033 Формат: epub Страниц: 326...
Comp It Up: A Studio Skills Foundation Название: Comp It Up: A Studio Skills Foundation Автор: Rose Gonnella and Christopher J. Navetta Издательство: Cengage Learning Год: 2010 Формат: PDF...
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The Routledge Companion to Media Education, Copyright, and Fair Use 
