The Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital TransformationКНИГИ » БИЗНЕС И ЭКОНОМИКА
Название: The Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital Transformation Автор: Ajay Sohoni Издательство: Wiley Год: 2021 Формат: ePUB, AZW3 Страниц: 288 Для сайта:Mirknig.su Размер: 10 mb Язык: English
In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find:
• A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail) • A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product • development, manufacturing, and corporate functions • A simplified 4-stage framework for companies to start from scratch and build valuable use cases
Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.
New World Technologies: 2020 and Beyond Название: New World Technologies: 2020 and Beyond Автор: Errol S. van Engelen Издательство: Business Expert Press Год: 2019 Формат: EPUB Страниц: 206...
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The Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital Transformation 
